I think it has more to do with wanting to appear Western, at least that's what my research has led to -- wearing makeup around the eyes like that makes it harder to tell their shape. It's the same reason they get the really dark tans. :D
It's also white make up with red skin and then bleached hair... ganguros are scary yet hilarious in a long distance sort of way. Man I'm tired and I got a little overheated yesterday, do I have to go to work? XD
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